The Company does not expect profit to be an automatic function of business, but rather the result of the customer's preference to buy from us. As such, we will constantly work to be the best, to satisfy every chosen customer, to listen to our customers, and probe to understand their expectations. We will manage change and treat it as an opportunity rather than an inconvenience.
Our dedication to continual improvement will be motivated by a genuine interest in the welfare of our customers and employees. Commitments made to customers are sacred and will be met at all costs. In return, customers will pay us a fair price that enables us to make a reasonable profit, provided our NUMBER ONE objective is to operate and grow the business for their benefit.